I think Central should advertise on their enrolment website and deal with the misconception that P.R. is a trivial, frivolous, never-ending party circuit but rather that it involves a lot of hard work, lots of writing and that it can be a hard slog, yet so worthwhile for the right person. Though in saying this, I can admit that some of the industries, that P.R. practitioners may be interested in going into, may involve some out-of-office hours, schmoozing, canapés and champagne.
If I were to promote this course for a career expo at a exhibition centre, I would definitely get online and start to reach out to the target demographic of year twelve school leavers and begin advertising on facebook by setting up a like page, getting on twitter and getting it out there, that a career expo was going to be held. I would of course include all activities, prizes and things of interest that would be happening during the course of the day at the expo.
On the actual day of the expo at the display stand, I would reiterate what P.R. is really about, that it’s not for the faint hearted and if they’re afraid of hard work – Do not bother enrolling!!! I think it’s important to steer the right people into this course and ultimately the right people into this industry.
One way I think would be great to get interest and traffic flow, to the display stand would be to run a flash mob at random times of the day. (Perhaps twice in the day)
Can you imagine the buzz generated by the chaos and fun of a mob scene!
