At first glance you may think this article is about the ever eccentric English actress Helena Bonham Carter and another of her unconventional career decisions; however it’s rather plain to see that the publicist working behind the scenes at the Marc Jacobs fashion empire is trying to generate more buzz and publicity in being associated with an oddball actress better known for her fashion don’ts.
The spin is obviously that Marc Jacobs went down the unconventional route and didn’t choose a typical supermodel type. Hmmm maybe Mark Jacobs Company Inc is trying to give Alexander McQueen a dose of healthy competition??
I think the PR officer wants all the fashion folk to be sitting up and taking notice, they’d want them waiting, discussing and writing about Marc Jacobs and his up and coming collection and campaign.
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